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Implement Product Recommendations

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Level 2

Hi All,


I am trying to implement a use case where we want to track the products browsed by a visitor and provide them with recommendations/personalised content with products belonging to the same category. Can we implement this using profile scripting / category affinity?

 

Thanks,

AB

1 Accepted Solution

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Correct answer by
Level 6

@anubhavs4404437 You need to pass in the entity.id at a minimum to provide product recommendations. If you want to use category affinity you would need to also pass that in. 

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4 Replies

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Correct answer by
Level 6

@anubhavs4404437 You need to pass in the entity.id at a minimum to provide product recommendations. If you want to use category affinity you would need to also pass that in. 

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Level 6
Ok I follow now better I think. So yea you want to pass in entity.category so Target can track the category of the product, if you want to pass in specific category affinity about the user based on data you might have you can pass that in as well under user.