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Ch507117
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March 1, 2024
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Impact of third party cookie phase by Chrome

  • March 1, 2024
  • 1 reply
  • 679 views

Hello All,

As you know Google Chrome is phasing out the third party cookies pretty soon and Adobe Target uses demdex and s_vi cookies (A4T) will have high impact on the Target audience. Can you share Adobe thoughts and process to mitigate the impact on our Target tests until we migratre to web SDK?

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    Best answer by Krishna_Musku

    @ch507117 Google delayed 3rd party cookie deprecation until Q1 2025.

    https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome/

     

    We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.

    1 reply

    Krishna_Musku
    Community Advisor
    Krishna_MuskuCommunity AdvisorAccepted solution
    Community Advisor
    May 10, 2024

    @ch507117 Google delayed 3rd party cookie deprecation until Q1 2025.

    https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome/

     

    We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.

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