How to set an audience to include a number of zip codes with only the first 3 digits | Community
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chrisl92739620
Level 2
September 28, 2018
Solved

How to set an audience to include a number of zip codes with only the first 3 digits

  • September 28, 2018
  • 4 replies
  • 4731 views

Hello,

I would like to set up an audience to include a number of zip codes, however the list of zip codes that I have only include the first 3 digits.

Is there any way to achieve this in Target without having to find every possible zip code combination?

I know you can add a Geo rule to 'contain' a set of characters, but these wouldn't necessarily be the first 3.

Any suggestions would be appreciated.

Thanks,

Chris

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Best answer by MihneaD

Chris,

What a great idea! The closest you can get to this in the system is with a "contains" rule. See attached screen-shot below. However this rule could end up including other zip codes that end in those last three digits. So not exactly ideal However I can see the utility in having a "begins with" option in that second drop down. I've emailed product management about this internally however features are always best requested by customers from:https://forums.adobe.com/community/experience-cloud/marketing-cloud/target/ideas if you let me know in a reply here after you submit the idea I'll make sure to vote for it!


Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

4 replies

R
Adobe Employee
RamiHammadAdobe Employee
Adobe Employee
September 28, 2018

chrisl92739620​

Target Geo audiences actually use a third party license from DeviceAtlas, so this may not be possible right out of the box. However, you may be able to combine the default audience, with a custom profile script to assist suit your audience needs, to contain only a specific number of of digits.

Geo

    MihneaD
    Adobe Employee
    MihneaDAdobe EmployeeAccepted solution
    Adobe Employee
    September 28, 2018

    Chris,

    What a great idea! The closest you can get to this in the system is with a "contains" rule. See attached screen-shot below. However this rule could end up including other zip codes that end in those last three digits. So not exactly ideal However I can see the utility in having a "begins with" option in that second drop down. I've emailed product management about this internally however features are always best requested by customers from:https://forums.adobe.com/community/experience-cloud/marketing-cloud/target/ideas if you let me know in a reply here after you submit the idea I'll make sure to vote for it!


    Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

      C
      chrisl92739620Author
      Level 2
      October 1, 2018

      Thanks Mihnea,

      This is what I thought, I've submitted the idea - Enhance audience rules to target zip codes that begin with a set of characters

      Thanks,

      Chris

      R
      Adobe Employee
      ryanr7Adobe Employee
      Adobe Employee
      October 1, 2018

      Hi Chris,

      This can currently be done as Ram was suggesting with a profile script. As scripts can employ regular expressions. Something like this would return true or false based on the zip STARTING with 840:

      Then use the profile script response to define your audience. Visitor profile > user.SCRIPTNAME equals true.

      A
      ammowater
      August 2, 2023

      Hi 
      I have more than 10k zipcodes to be targetted , how to proceed with AEP ? 
      If I try segment builder , it says you can only input 250 values , and I am stuck 

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