How to select one personalization experience from multiple options? | Community
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Level 4
January 26, 2022
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How to select one personalization experience from multiple options?

  • January 26, 2022
  • 1 reply
  • 627 views

Hello,

 

I have customers with between 1 and 11 attributes that I'd like to use for personalization. I am trying to market a singular message toward each attribute. For a customer with multiple attributes, they will see one message at a time corresponding to one of their multiple attributes, but I'd like the message to change over time for customers with multiple attributes (either randomized or prioritized).

 

What's the best way to build this system? 11 experience targeting activities, one for each audience/attribute, where the activities have the same priority and expect the forced collision to present a random activity? Or is it better to use recommendations, which I am less familiar with? Something else?

 

Thank you

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Best answer by AbuSh1

To make this work you have to do the following

- Use different priority in Target for all the messages

- use the recency and frequency for your audience (part of segment creation - AAM capability) 

 

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/segments/recency-and-frequency.html?lang=en

 

Thanks

Abu

1 reply

AbuSh1Accepted solution
Level 4
January 27, 2022

To make this work you have to do the following

- Use different priority in Target for all the messages

- use the recency and frequency for your audience (part of segment creation - AAM capability) 

 

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/segments/recency-and-frequency.html?lang=en

 

Thanks

Abu