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How do you target specifically Direct Traffic?


Level 1



I'm trying to build an audience in Adobe Target that consists only of people who are visiting our website directly by typing in our URL or using a bookmark. Previous answers to this question on this forum were vague and inconclusive. 


Which audience attributes could I use? None of them reflect direct traffic.


Topics help categorize Community content and increase your ability to discover relevant content.

2 Replies


Level 2

@tdem you may try using "Exclude" condition for Traffic source : 


If you also looking to filter out referred users apart from these top 4 , you may also use "Referring Landing Page: Domain" and filter out all the traffic that has a value in it .

Hope this helps.


Level 1

Thank you! How could you go about filtering out referred users using the "Referring Landing Page: Domain"?