How do you target specifically Direct Traffic? | Community
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tdem
March 6, 2023
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How do you target specifically Direct Traffic?

  • March 6, 2023
  • 1 reply
  • 961 views

Hello,

 

I'm trying to build an audience in Adobe Target that consists only of people who are visiting our website directly by typing in our URL or using a bookmark. Previous answers to this question on this forum were vague and inconclusive. 

 

Which audience attributes could I use? None of them reflect direct traffic.

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    Best answer by Gaurav_Singh_02

    @tdem you may try using "Exclude" condition for Traffic source : 

    If you also looking to filter out referred users apart from these top 4 , you may also use "Referring Landing Page: Domain" and filter out all the traffic that has a value in it .

    Hope this helps.

    1 reply

    G
    Adobe Employee
    Gaurav_Singh_02Adobe EmployeeAccepted solution
    Adobe Employee
    March 8, 2023

    @tdem you may try using "Exclude" condition for Traffic source : 

    If you also looking to filter out referred users apart from these top 4 , you may also use "Referring Landing Page: Domain" and filter out all the traffic that has a value in it .

    Hope this helps.

      T
      tdemAuthor
      March 8, 2023

      Thank you! How could you go about filtering out referred users using the "Referring Landing Page: Domain"?

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