How do you set up audience for longitude/latitude targeting

[kdesousa]

Could you please tell me how to set up an audience to target users within a 20 mile radius using longitude/latitude?

Examples:

Moshi, Tanzania -3.324647, 37.318282

ISTANBUL KUCUKCEKMECE TURKEY 41.038752, 28.782118

Campinas Brazil -22.894054, -47.002443

Brooklyn, NY zip 11225

What are the pros/cons of targeting in the above international countries based on zip code alone? How accurate is that?

Thank you,

Kristie Desousa

College Board

[Perrin_Ennen · Accepted solution]

There is already a similar article here. Maybe it will help you:
https://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/adobe-target-geo-location-...

A radius can be calculated by profileScript. But such a calculation does not come out of the box.

Of course, you can also roughly limit the geo data with "is greater than" and "is less than" as in the example here:
https://experienceleague.adobe.com/docs/target/using/audiences/create-audiences/categories-audiences...

I once had a similar requirement. But in the end, the customer only wanted the respective city to be detected - which is of course much easier to implement.

best regards