How do we pass the experience information from the backend Target response to Adobe Analytics on the | Community
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mohan_rajse
June 16, 2025
Question

How do we pass the experience information from the backend Target response to Adobe Analytics on the

  • June 16, 2025
  • 1 reply
  • 368 views

We’ve implemented Adobe Target using a server-side integration in our application. The backend (built on .NET) makes the Target API call and receives a JSON response, based on which we render the selected experience/view.

On the front end, we use Adobe Analytics to track page views and user interactions. The front end is running AT.js 1.x. 

Now we want to connect the dots between the Target experience selected in the backend and the Analytics data captured on the frontend. Our goal is to be able to segment and analyze Analytics data by Target experience (e.g., filtering reports by experience A vs. B).

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1 reply

kandersen-1
Community Advisor
kandersen-1Community Advisor
Community Advisor
June 16, 2025

Hi @mohan_rajse , It's been a while since i last supported a client on this, but there shouldn't be any problems in enabling/using A4T for the integration. You need to ensure the Target activity is created with Analytics as the reporting source and then ensure that Analytics has all the needed variables populated correctly - the needed variables are documented here: https://experienceleague.adobe.com/en/docs/target-dev/developer/server-side/integration/a4t-reporting 

Hope this helps!

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