How can we allow Audience Targeting capability to rank list of selected audiences in Target? | Community
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NiazAh
Level 2
January 9, 2023
Solved

How can we allow Audience Targeting capability to rank list of selected audiences in Target?

  • January 9, 2023
  • 1 reply
  • 963 views

At current, we need to either combine multiple segments or specific segments to personalised experiences. With demand for personalisation evolving, we sometime want to have a list of audiences that can be ranked in Audience targeting to switch between experiences within one activity. is there anything in-coming that will allow us to do so?

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    Best answer by alexbishop

    That kind of personalisation/decision management with ranking/prioritisation is very much what Offer Decisioning is designed for, with capability to support across multiple channels. Web & app are two of those channels, which is where the integration between Offer Decisioning & Target comes into play; the output of that centralised decision management can then be served in a web & app context via Target.   

    1 reply

    alexbishop
    Adobe Employee
    alexbishopAdobe EmployeeAccepted solution
    Adobe Employee
    March 23, 2023

    That kind of personalisation/decision management with ranking/prioritisation is very much what Offer Decisioning is designed for, with capability to support across multiple channels. Web & app are two of those channels, which is where the integration between Offer Decisioning & Target comes into play; the output of that centralised decision management can then be served in a web & app context via Target.   

      N
      NiazAhAuthor
      Level 2
      April 2, 2023

      Thank you for the response. I will explore the AEP offer decisioning feature.

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