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Rhodri2
Level 2
May 28, 2021
Solved

Holding out a control for an experience targeting activity in Adobe Target

  • May 28, 2021
  • 1 reply
  • 2335 views

Hello,

 

I'm looking to create an experience targeting activity within Adobe Target that shows multiple different audiences of visitors personalised webpage experiences. As part of this I want to hold out a control population that I can measure the personalisation against. In the A/B testing activity it is easy to hold a control, but in experience targeting not so much. Can anyone please explain how to best do this in this particular circumstance? 

 

Thanks!

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    Best answer by Gaurav_Singh_02

    @rhodri2 could you try using the "Multiple audiences" feature for AB test. Using this you may use Experience A with "Default content" and for Experience B you may apply multiple audiences so visitors have different content based upon the qualification criteria . You may refer to this document : https://experienceleague.adobe.com/docs/target/using/activities/abtest/create/target-experience-to-multiple-audiences.html?lang=en 

     

    1 reply

    G
    Adobe Employee
    Gaurav_Singh_02Adobe EmployeeAccepted solution
    Adobe Employee
    June 1, 2021

    @rhodri2 could you try using the "Multiple audiences" feature for AB test. Using this you may use Experience A with "Default content" and for Experience B you may apply multiple audiences so visitors have different content based upon the qualification criteria . You may refer to this document : https://experienceleague.adobe.com/docs/target/using/activities/abtest/create/target-experience-to-multiple-audiences.html?lang=en 

     

      R
      Rhodri2Author
      Level 2
      June 1, 2021

      Thanks for the response Gaurav. I've been attempting to use this feature but am a little confused. How do you specify which audience you want to apply to each experience? Is it simply by having the desired audience alongside the desired experience? To be clearer.. In your above example you have an audience 'Landing Page'. How would you assign that audience to see your experience B?

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