Help with Target audience created from website behaviour

Question

On our webpage, there's a page with a button that downloads a PDF when clicked. I need to create two audiences:

1) Audience 1-visitors who went to the page but did not click the Download PDF button

2) Audience 2-visitors who went to the page clicked the Download PDF button

Audience 1 works. There's an issue with Audience 2. We use Web SDK.

I needed a way to detect button clicks on the page. There is only a single PDF on that page.

In Launch, I built a rule that fires when the Download PDF button is clicked. That rule is firing; it was verified using the Chrome console.

When the rule files, the action is this script.

In Target, I built a profile script to catch instances of the Download PDF clicks from Launch using this code.

Profile script name: 2025_Downloaded_PDF

if (mbox.name == "downloadClickMbox") {
return mbox.param("clickedButton") == "downloadPDF";
}

Finally, I made an audience from the profile script.

Attributes
Visitor Profile: user.2025_Downloaded_PDF Equals (case insensitive) downloadPDF

The Activity is not activated. To test, I toggle on: Match audience rules to see experiences

I open a browser tab and go to the Activity Link URL, which is the homepage of the site.

Then, I navigate to the webpage. I click on the Download PDF button.

I navigate back to the homepage. I should see the modifications but I don't.

kandersen-1 · Answer

I'm not entirely sure what the main cause is, but i see some discrepancies in what you're describing.

You say you use WebSDK, but adobe.target.trackEvent is an at.js function - do you have both implemented?

If you in your trackEvent passed it as a profile parameter, you could skip the profile script and simplify the setup.

I also believe that your current profile script act as a boolean so it returns true or false - which means that your audience logic is wrong.

I hope this can help guide you in the right location for fixing this.

Let me know how it goes!

Regards,
Kasper

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