Exclude Organic Visitors
I'd like to exclude organic traffic from a test. In traffic sources. Can I do this in existing audiences, or do I need to create a segment in Analytics, make a marketing cloud segment, and use that?
I'd like to exclude organic traffic from a test. In traffic sources. Can I do this in existing audiences, or do I need to create a segment in Analytics, make a marketing cloud segment, and use that?
Hi,
The would exclude both Organic & Paid search traffic
For a test scenario where test is created to only be shown to SEM Organic search traffic. All that is needed is that on any page of your site where SEM traffic will be landing. Simply set up a Audience to Exclude traffic when the visitor lands with a particular URL parameter. This is typically the tracking ID of SEM Paid search campaigns but it can also be any text string inside the URL.
Thanks & Regards
Parit Mittal
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