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SOLVED

Element Combination Report

derick_tripp
Level 1
Level 1

HI all, 

    This might be a "trade secret" but how does Adobe Calculate INFLUENCE when it runs multi-variate campaigns?  Due to an issue unrelated to Adobe I have to run a multi-variate test using A/B format.

https://marketing.adobe.com/resources/help/en_US/tnt/help/c_Element_Contribution_Report.html

1 Accepted Solution
kimenw
Correct answer by
Employee
Employee

Hi Derick,

Nope, not trade secrets. I've attached a spreadsheet you can use to do the calculations yourself. Each sheet in the workbook maps to a different orthogonal array, so just choose the appropriate one.

Thanks,
Kimen

View solution in original post

2 Replies
kimenw
Correct answer by
Employee
Employee

Hi Derick,

Nope, not trade secrets. I've attached a spreadsheet you can use to do the calculations yourself. Each sheet in the workbook maps to a different orthogonal array, so just choose the appropriate one.

Thanks,
Kimen

View solution in original post

l739357927280
Level 1
Level 1

Hi kimenw

which column should I be looking at to calculate location INFLUENCE? For example, I am getting 100% for each of the three Locations in my MVT. Dropbox - Screenshot 2019-03-28 13.48.17.png