Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Element Combination Report

Avatar

Level 1

HI all, 

    This might be a "trade secret" but how does Adobe Calculate INFLUENCE when it runs multi-variate campaigns?  Due to an issue unrelated to Adobe I have to run a multi-variate test using A/B format.

https://marketing.adobe.com/resources/help/en_US/tnt/help/c_Element_Contribution_Report.html

1 Accepted Solution

Avatar

Correct answer by
Employee

Hi Derick,

Nope, not trade secrets. I've attached a spreadsheet you can use to do the calculations yourself. Each sheet in the workbook maps to a different orthogonal array, so just choose the appropriate one.

Thanks,
Kimen

View solution in original post

2 Replies

Avatar

Correct answer by
Employee

Hi Derick,

Nope, not trade secrets. I've attached a spreadsheet you can use to do the calculations yourself. Each sheet in the workbook maps to a different orthogonal array, so just choose the appropriate one.

Thanks,
Kimen

Avatar

Level 1

Hi kimenw

which column should I be looking at to calculate location INFLUENCE? For example, I am getting 100% for each of the three Locations in my MVT. Dropbox - Screenshot 2019-03-28 13.48.17.png