DMP audiences in target
Hi everyone,
Could you please offer some insight as to how to set up a DMP audience in target?
Thank you in advance!
Hi everyone,
Could you please offer some insight as to how to set up a DMP audience in target?
Thank you in advance!
You could leverage the profile parameters that can be set on the Adobe Target call (profile.*). Any parameters that are sent will eventually show up in the Audience builder. Not sure if you are using tntId or mboxthirdpartyid as the unique identifier.
Target also has some APIs that could update profiles offline straight from the DMP tool.
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