Hey all,
I have a Target XT activity that is set up to serve one experience to a set of countries, and the other experience is to be set up for countries that are not in that first list. When setting up the audience for the countries that are not in the list, I used the "Includes" "Countries" and "does not match" and then the list of countries, in an attempt to have the audience say "include countries that do not match" the countries in the list. The analytics team told me that that set up is incorrect and does not wok, and that the proper way to set it up would be to have the audience say "exclude countries that match" and then the list of countries. Am I wrong in thinking that these 2 phrases are essentially saying the same thing? Could someone clear up why one set up seems to work and one doesn't?
Please let me know if there are any follow up questions, as I would be happy to answer.
Thank you and have a great day