Deployment of Adobe Target via DTM

[Jakub_Drhlik]

Hi all,

we are thinking of purchasing the Target platform as we believe in it's great function for us. On that note I have come cross this article featuring the enablement via DTM. It seems unbelievable easy. Is it really that easy or there a catch?

http://www.searchdiscovery.com/blog/drive-marketing-data-adobe-dtm-target/

Cheers,

Jakub

[natasha_dubey]

Hi,

We use DTM to fire mbox.js library file as well as global mbox throughout our website. We are also using DTM rules to fire event-specific mbox, conversion mbox etc..Once you understand how DTM works, a developer can easily build the codes in DTM to fire mboxes anywhere on the page and can add as many conditions as you want.

[shekhardhiman · Accepted solution]

Hi There,

Thanks for reaching out to Adobe Community.

Yes, the procedure to add Target as a tool within DTM is pretty easy. You just have to mention your Client code and DTM can manage you mbox.js as well.

See this doc for a better understanding on adding Target in DTM. https://marketing.adobe.com/resources/help/en_US/dtm/target.html and this doc https://marketing.adobe.com/resources/help/en_US/dtm/t_target_example.html for adding an Mbox rule.

Hope this helps!

Thanks!

[Jakub_Drhlik]

thank you very much guys. Much appreciate it. We are also getting AEM and I am a bit confused now whether we need to integrate the Target thought the AEM or just the DTM. I do want to keep the Target in hands of our front end dev and marketers.

https://docs.adobe.com/docs/en/aem/6-1/administer/integration/marketing-cloud/target.html

We are planning to be able to serve different pages (modules) prepared in EAM - not only changing HTML and CSS. So the question I have, will I be able to serve different modules of AEM if the Target is enabled through the DTM?