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SOLVED

Deployment of Adobe Target via DTM

Jakub_Drhlik
Level 2
Level 2

Hi all,

we are thinking of purchasing the Target platform as we believe in it's great function for us. On that note I have come cross this article featuring the enablement via DTM. It seems unbelievable easy. Is it really that easy or there a catch?

http://www.searchdiscovery.com/blog/drive-marketing-data-adobe-dtm-target/

Cheers,

Jakub

1 Accepted Solution
shekhardhiman
Correct answer by
Employee
Employee

Hi There,

Thanks for reaching out to Adobe Community.

Yes, the procedure to add Target as a tool within DTM is pretty easy. You just have to mention your Client code and DTM can manage you mbox.js as well.

See this doc for a better understanding on adding Target in DTM. https://marketing.adobe.com/resources/help/en_US/dtm/target.html and this doc https://marketing.adobe.com/resources/help/en_US/dtm/t_target_example.html for adding an Mbox rule.

Hope this helps!

Thanks!

View solution in original post

3 Replies
natasha_dubey
Level 2
Level 2

Hi,

We use DTM to fire mbox.js library file as well as global mbox throughout our website. We are also using DTM rules to fire event-specific mbox, conversion mbox etc..Once you understand how DTM works, a developer can easily build the codes in DTM to fire mboxes anywhere on the page and can add as many conditions as you want.

shekhardhiman
Correct answer by
Employee
Employee

Hi There,

Thanks for reaching out to Adobe Community.

Yes, the procedure to add Target as a tool within DTM is pretty easy. You just have to mention your Client code and DTM can manage you mbox.js as well.

See this doc for a better understanding on adding Target in DTM. https://marketing.adobe.com/resources/help/en_US/dtm/target.html and this doc https://marketing.adobe.com/resources/help/en_US/dtm/t_target_example.html for adding an Mbox rule.

Hope this helps!

Thanks!

View solution in original post

Jakub_Drhlik
Level 2
Level 2

thank you very much guys. Much appreciate it. We are also getting AEM and I am a bit confused now whether we need to integrate the Target thought the AEM or just the DTM. I do want to keep the Target in hands of our front end dev and marketers.

https://docs.adobe.com/docs/en/aem/6-1/administer/integration/marketing-cloud/target.html

We are planning to be able to serve different pages (modules) prepared in EAM - not only changing HTML and CSS. So the question I have, will I be able to serve different modules of AEM if the Target is enabled through the DTM?