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May 21, 2020
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Category Affinity Expiry

  • May 21, 2020
  • 1 reply
  • 6173 views

If a user comes on website and basis his behaviour his favourite category is allocated(using category affinity functionality). Now if the user comes on the website after 90 days, will the favourite category will remain same or he will be treated as a new user?

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Best answer by Tanvi_Agarwal_

Hi @praveshn5700477 !

 

Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user.

 

After 90 days of inactivity, visitor will always be as a new visitor. 

1 reply

Tanvi_Agarwal_
Adobe Employee
Tanvi_Agarwal_Adobe EmployeeAccepted solution
Adobe Employee
May 21, 2020

Hi @praveshn5700477 !

 

Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user.

 

After 90 days of inactivity, visitor will always be as a new visitor. 

Tanvi_Agarwal_
Adobe Employee
Adobe Employee
May 21, 2020

It is referring to the cookie duration in the browser. However for target, it is still valid for 90 days (or respective visitor profile lifetime.)