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isolda
Level 2
April 18, 2022
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Can I create an audience from an experience of another A/B test?

  • April 18, 2022
  • 1 reply
  • 1563 views

Hello!

 

I have an issue. I need to create a custom Audience coming from an experience from another test.

In other words:

- I have a Test 1 (A 50%, B 50%) with an <a href> linked to the URL of Test 2

- I have a Test 2 (B 100%, so that <a href> in Test 1-B always lands there)

And the audience of Test 2 has to come from Experience B of Test 1.

 

Does anybody know if it's possible to create a custom audience that contains the info of visitors who come only from the B in Test 1?

I looked into Create Audience > Custom but I can't find any solution.

 

Many thanks. 🙏

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    Best answer by Rajneesh_Gautam_

    @eugeniafang  - agreeing to what @ryan_pizzuto suggested, you can use this approach to both single-test and multiple-tests scenarios. 

    1 reply

    Rajneesh_Gautam_
    Community Advisor
    Rajneesh_Gautam_Community Advisor
    Community Advisor
    April 19, 2022

    Hi @isolda  - you can do it through profile-scripts.

     

    Step 1: Configure Test 1 experiences to pass the URL value for Test 2, using adobe.target.trackEvent() method. Using an mbox-parameter, pass an empty value from Test 1-Experience A and URL-value from Test 1-Experience B. 

    adobe.target.trackEvent({
    "mbox": "collect-test1-url",
    "params": {
    "test1_url": <URL> // This value should be empty in case of Experience A
    }
    });

    Step 2: Configure a profile-script to read the mbox-paramater value from Step 1 above. 

    if (mbox.name == 'collect-test1-url' && mbox.param('test1_url')){
    return mbox.param('test1_url');
    }

    Step 3: Use this profile-script in your audiences

     

    Hope this helps,

    Regards

    Rajneesh

      EugeniaFang
      EugeniaFang
      Level 2
      April 21, 2022

      Hi @rajneesh_gautam_ 

      Great method! 💯

      Can this method apply to the single test?

      e.g. Testing experience has a newly added CTA, and only shows to audience who has not be clicked on it. in another word, the audience pool starts at 100%, then with ppl click through the CTA, the audience pool become smaller.

       

      Thanks,

      Eugenia

        ryan_pizzuto
        Adobe Employee
        ryan_pizzutoAdobe Employee
        Adobe Employee
        April 27, 2022

        Hey @eugeniafang! Just to +1 on Rajneesh's answer and clarify for your follow-up question. That method is for a single test. So step 1 in the answer above is defining the values you want to capture in step 2. And those step 1 values are specific to the test experience where they are captured. Now, how you plan to USE those values (from the profile script) could be applied to a single test, or many tests as you will be creating an audience from those values to use how you please. 

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