Hi,
We are using Auto-target and Automated personalization and even if those data can't be sent directly to Analytics, I was wondering if anyone have a creative/cleaver answer for our problem.
Our analytics team manages the main marketing campaigns dashboard and we would want to be able to give visibility to our stats.
One Idea we have is to add utm codes on our CTA (one different for each experiences). But that would only give info on how much people have taken action on this or that experience. We obviously miss the "how much people have been served this or that experience". So we can't perform conversion rate calculation for each experiences.
So my question is:
Thanks for your help
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Hey Eric9876543214444554,
You are correct, when using Auto-Target and Auto personalization it is using Target as the data source, and will not make it into analytics. One suggestion is to use the target code to create an analytics call in a variable, however, it won't work as an Analytics as a data source, activity, of course.
Your idea of adding utm codes on your CTA is also a great idea, or even using query parameters as well, and capture them in a variable that's similar to target personalized activities.
Not that I am aware of, at least not in production accounts.
Is it better to use APIs
This may be more difficult. You can retrieve the activity Performance Report via: Target API v1.0
Hey eric-thibeault an option here would be segment your Target data
Have you by any chance seen Report (Dimension) Descriptions as it may be a good starting point.
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Hi,
Not sure to understand what you mean by "Report descriptions", because as I said, there is no A4T with machine learning activities and I think that what you sent me is referring to generic analytics data.
Thanks if you can clarify your point, this will be appreciated.
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Hey Eric9876543214444554,
You are correct, when using Auto-Target and Auto personalization it is using Target as the data source, and will not make it into analytics. One suggestion is to use the target code to create an analytics call in a variable, however, it won't work as an Analytics as a data source, activity, of course.
Your idea of adding utm codes on your CTA is also a great idea, or even using query parameters as well, and capture them in a variable that's similar to target personalized activities.
Not that I am aware of, at least not in production accounts.
Is it better to use APIs
This may be more difficult. You can retrieve the activity Performance Report via: Target API v1.0
Thanks for your answer. I'll try that.
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