Auto-Target Reporting does not show difference between control and Auto-Targeted | Community
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Nicolas_Swisscom
Nicolas_Swisscom
Level 3
May 26, 2021
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Auto-Target Reporting does not show difference between control and Auto-Targeted

  • May 26, 2021
  • 1 reply
  • 1176 views

Why does Auto-Target not show the uplift between control and Auto-Targeted as described in the documentation (https://experienceleague.adobe.com/docs/target/using/reports/auto-target-summary-report.html?lang=en) were It says:
"The top two rows in the table on the reporting page show the results of an A/B test between the visitors who were assigned to the control (i.e. randomly served experiences) and the visitors who were assigned to the personalization algorithm. This information can be used to measure how the personalization algorithm performed compared to the randomly-served control"

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    Best answer by MihneaD

    @nicolas_swisscom, 

     

    Having a specific "set control" vs a "random control" changes the way the results are displayed. The OOTB setting is to use random control however the KB you have referenced shows what it would look like if you were to have selected a specific experience as the control. I can see how this is a bit confusing at first if you weren't aware of the difference. 

    Please let me know if you would like me to clarify anything. If you reply please tag me with @mihnead so that I see it.

    Mihnea Docea | Technical Support Engineer | Adobe

    1 reply

    MihneaD
    Adobe Employee
    MihneaDAdobe EmployeeAccepted solution
    Adobe Employee
    March 30, 2022

    @nicolas_swisscom, 

     

    Having a specific "set control" vs a "random control" changes the way the results are displayed. The OOTB setting is to use random control however the KB you have referenced shows what it would look like if you were to have selected a specific experience as the control. I can see how this is a bit confusing at first if you weren't aware of the difference. 

    Please let me know if you would like me to clarify anything. If you reply please tag me with @mihnead so that I see it.

    Mihnea Docea | Technical Support Engineer | Adobe
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