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Hamilton_Jie
Hamilton_Jie
Level 2
December 14, 2018
Solved

Adobe target visitor profile expiration - A/B test results

  • December 14, 2018
  • 4 replies
  • 4034 views

Have a similar question so won't start a new thread. 

We're in a similar situation here. The conversion cycle tends to be longer than 14 days. For most of our A/B test or MVT, they tend to run for at least 45-60 days before reaching confidence. Say if we keep the default setting - 14 days for Adobe Target visitor profile, does that mean:

A visitor previously exposed to the control experience could be captured under experience B if this person visited the testing page again after the initial 14 days? This could skew our testing results significantly so just want to ask. Any help is appreciated.

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    Best answer by MihneaD

    lij85807597​,

    Your assessment is accurate. If visitor cookie expiration is set to default 14 days on day 15 the visitor cookie is expired and the visitor is considered new and has the ability to re-qualify into whatever activity experience just like they did on day 1.

    Per: Visitor profile lifetime you might want to have a supported user reach out to Target ClientCare team via ttclientcare@adobe.com or 1 (800) 497-0335 and request that the cookie expiration is increased to the max: 90 days.

    Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

    4 replies

    MihneaD
    Adobe Employee
    MihneaDAdobe EmployeeAccepted solution
    Adobe Employee
    December 15, 2018

    lij85807597​,

    Your assessment is accurate. If visitor cookie expiration is set to default 14 days on day 15 the visitor cookie is expired and the visitor is considered new and has the ability to re-qualify into whatever activity experience just like they did on day 1.

    Per: Visitor profile lifetime you might want to have a supported user reach out to Target ClientCare team via ttclientcare@adobe.com or 1 (800) 497-0335 and request that the cookie expiration is increased to the max: 90 days.

    Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

      Hamilton_Jie
      Hamilton_JieAuthor
      Level 2
      December 17, 2018

      Thanks Mike. Appreciated your response.

      Knowing that ideally we would keep visitors in the same experience from the initial touchpoint they had with the testing page.

      Is there any specific reason that Target keeps it as 14days by default? Wondering if there's such an industry standard that defines if a visitor hasn't come to your page in the next 14 days, this visitors shows very little intention of buying as well.

        MihneaD
        Adobe Employee
        MihneaDAdobe Employee
        Adobe Employee
        December 19, 2018

        lij85807597​,

        I believe the default setting is probably closer to what most people need. Based on some digging online most people seem to agree that 2 weeks is sufficient. (https://www.clickinsight.ca/blog/ab-testing-how-long-should-my-test-run) However if you would like to increase this support can do this at your request.

        Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

          Hamilton_Jie
          Hamilton_JieAuthor
          Level 2
          December 19, 2018

          Much appreciated for your response Mihnea. I'll take a good at the article you shared.

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