Adobe Target's impact on Floodlight tags | Community
Skip to main content
B
BenMu6
Level 3
February 3, 2022
Solved

Adobe Target's impact on Floodlight tags

  • February 3, 2022
  • 2 replies
  • 1356 views

Hello,

I'm wondering whether Adobe Target activities have any impact on floodlights tags? I'm looking to run an on-site A/B test and I want to make sure we'll be able to still capture floodlight tags and conversions. On a similar note, is there anything that can be passed to the floodlight tracking that will identify which experience a user is seeing?

Thanks!

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Gokul_Agiwal

Hi @benmu6 

As far as I'm aware there is no impact of Adobe Target activities on Floodlight tags. You can have tags and target experience on page. 

I've implemented for my client to have floodlight tags for conversion on homepage and same time delivering the personalised banner coming through Adobe Target. 

 

The floodlight tags deployed through Adobe launch ( now called Data Collection)

2 replies

Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity AdvisorAccepted solution
Community Advisor
February 3, 2022

Hi @benmu6 

As far as I'm aware there is no impact of Adobe Target activities on Floodlight tags. You can have tags and target experience on page. 

I've implemented for my client to have floodlight tags for conversion on homepage and same time delivering the personalised banner coming through Adobe Target. 

 

The floodlight tags deployed through Adobe launch ( now called Data Collection)

    B
    BenMu6Author
    Level 3
    February 3, 2022

    Thanks for the response. Great to hear! 
    So for a use case where there may be multiple versions of a page or component, do you run into issues or additional setup that is needed to report out on conversions by experience? So is there something that needs to be set in the Data collection in order to say Exp A account for X conversions, Exp B accounted for Y conversions, etc. etc.?

    Gokul_Agiwal
    Community Advisor
    Gokul_AgiwalCommunity Advisor
    Community Advisor
    February 15, 2022

    Hi @benmu6  

    Is your query resolved? it would be nice to know

    Kishore_Reddy
    Community Advisor
    Kishore_ReddyCommunity Advisor
    Community Advisor
    February 7, 2022

    Marketing tags or pixels shouldn't be impacted by Target library load or activity renditions. You may consider setting up priorities in Rules (if you are using Launch), for Target lib load and Marketing pixel tags.

     

     

      B
      BenMu6Author
      Level 3
      February 8, 2022

      Thanks for the responses!

      Terms & ConditionsAccessibility statement

      Loading footer...