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Adobe Target Reporting | Engagement Tracking | Private browsing not tracked?


Level 2

Hi team, 


Can someone tell me if visitor and conversion information is included in reporting (either in Target or using A4T) if it's a private browsing session? 


I'm doing some testing on an activity (on an AB test) and the number of times i saw the experience and clicked on the 'conversion element' do not match the numbers i am seeing in the report in target - in target visitor numbers are higher and conversion numbers are lower.  


I also used A4T so looked inside analytics and it's the same story - higher visitors and lower clicks.  Is this cause i was using an incognito window?


Please help! 


Thank you 


2 Replies


Level 4

There is a lot that could go into this. Tracking will be dependent on the browser used and the implementation of cookie consent manager. I.e., if Target cookies are classified as personalization and the user opts out of all but required, then their activity likely shouldn't be tracked. 




Level 4

By default, only one click per user for the activity is counted as a conversion. Regardless of whether the conversion is triggered more often.