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SOLVED

Adobe Target Integration with Neustar DMP?

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Level 2

Does Adobe Target have any type of native integration with Neustar? As in, I have curated an audience in Neustar and would like to leverage that audience to deliver an experience on-site with Adobe Target. Very similar to sending AAM audiences to Target via CoreServcies. I imagine it would have to be some type of custom API connection but just wanted to know if Target supports integrations with DMP's outside of AAM. Neustar in this case.

1 Accepted Solution

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Correct answer by
Community Advisor

One of the options you may want to consider is setting up a cookie by Neustar that then is captured by Target as an mbox parameter. The cookie value may represent the segment or criteria for targeting.

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1 Reply

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Correct answer by
Community Advisor

One of the options you may want to consider is setting up a cookie by Neustar that then is captured by Target as an mbox parameter. The cookie value may represent the segment or criteria for targeting.