A4T - Conversions on a Visit level | Adobe Higher Education
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SusanneJa1
Level 2
July 9, 2024
Frage

A4T - Conversions on a Visit level

  • July 9, 2024
  • 1 Antwort
  • 954 Ansichten

When implementing A4T we can see Conversions as Activity Conversions.
However, these are on Impression level only and will not change when choosing Visit as a Normalizing Metric.
... how would I be able to see Conversions on Visit (or Visitor level)?

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    1 Antwort

    pradnya_balvir
    Community Advisor
    pradnya_balvirCommunity Advisor
    Community Advisor
    July 9, 2024

    Hi @susanneja1 ,

     

    Are you looking for total number of visits or visitors for that activity?

      S
      SusanneJa1Autor
      Level 2
      July 9, 2024

      Hi @pradnya_balvir ,
      We would like to see the Conversions on a Visit or UV level rather than Impression level on A4T too - just like you can when looking at the reports on Target as a reporting source.
      So, e.g. on activity impression level you'd have 3 conversions (which, in our case, would be because of redirects and refreshes of pages), but we would want to look at it on Visit level, as really, during the visit it was just 1 conversion.

       

        pradnya_balvir
        Community Advisor
        pradnya_balvirCommunity Advisor
        Community Advisor
        July 10, 2024

        You can create your A4T report as per the requirement in workspace.

        Select your activity, select your experience, normalise metrics and you can select your success metrics as visits, conversion rate or etc. and click on build the dashboard.

         

        Go though the video from this link: https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/panels/a4t-panel

         

        I hope this help you.

         

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