A4T - Conversions on a Visit level | Community
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SusanneJa1
Level 2
July 9, 2024
Question

A4T - Conversions on a Visit level

  • July 9, 2024
  • 1 reply
  • 955 views

When implementing A4T we can see Conversions as Activity Conversions.
However, these are on Impression level only and will not change when choosing Visit as a Normalizing Metric.
... how would I be able to see Conversions on Visit (or Visitor level)?

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    1 reply

    pradnya_balvir
    Community Advisor
    pradnya_balvirCommunity Advisor
    Community Advisor
    July 9, 2024

    Hi @susanneja1 ,

     

    Are you looking for total number of visits or visitors for that activity?

      S
      SusanneJa1Author
      Level 2
      July 9, 2024

      Hi @pradnya_balvir ,
      We would like to see the Conversions on a Visit or UV level rather than Impression level on A4T too - just like you can when looking at the reports on Target as a reporting source.
      So, e.g. on activity impression level you'd have 3 conversions (which, in our case, would be because of redirects and refreshes of pages), but we would want to look at it on Visit level, as really, during the visit it was just 1 conversion.

       

        S
        SusanneJa1Author
        Level 2
        July 11, 2024

        Hi @susanneja1 , It depends on your conversion definition.(Link click, form submit etc.) In your case 4 visitors has 16 activity conversions. 

        Activity impression, which really mean how many times AT returned a response for that particular Activity and Experience. An Activity Impression does NOT mean that the user actually saw the content.


        Hi @pradnya_balvir 
        ... that's the problem - with Target as a reporting source I would be able to see how many of the Visitors have converted:
        E.g. it's 4 Visitors, but only 2 of those Visitors might have converted, even if there are in total 16 Conversions (like clicking a specific link or viewing a page).
        Then the table for Visitors with Target as a reporting source would show me 4 Visitors and 2 Conversions whereas with Analytics as a reporting source it shows 4 Visitors and 16 Conversions.

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