A4T - Conversions on a Visit level

Forum|Forum|1 year ago
July 9, 2024
1 reply
954 views

When implementing A4T we can see Conversions as Activity Conversions.
However, these are on Impression level only and will not change when choosing Visit as a Normalizing Metric.
... how would I be able to see Conversions on Visit (or Visitor level)?

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pradnya_balvir

Community Advisor

Hi @susanneja1 ,

Are you looking for total number of visits or visitors for that activity?

S

SusanneJa1Author

Level 2

Hi @pradnya_balvir ,
We would like to see the Conversions on a Visit or UV level rather than Impression level on A4T too - just like you can when looking at the reports on Target as a reporting source.
So, e.g. on activity impression level you'd have 3 conversions (which, in our case, would be because of redirects and refreshes of pages), but we would want to look at it on Visit level, as really, during the visit it was just 1 conversion.

S

SusanneJa1Author

Level 2

You can create your A4T report as per the requirement in workspace.

Select your activity, select your experience, normalise metrics and you can select your success metrics as visits, conversion rate or etc. and click on build the dashboard.