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SOLVED

A/B Testing - Revenue Per Visitor without Adobe Analytics

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Level 2

Hi All,

We would like the results of our A/B tests to report revenue per visitor. How do we accomplish with if we are not using Adobe Analytics?

We have set up an mBox on the checkout success page (from DTM) and are passing it all relevant transaction values. How do we make the connection from this mBox to the results of our A/B test?

Thank you in advance!

Nick

1 Accepted Solution

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Correct answer by
Level 10

Hi Nick,

Thanks for reaching out.

Passing in the order total to Target in this way will enable the RPV report directly in Target, without the need for the Analytics integration.

https://marketing.adobe.com/resources/help/en_US/target/ov/t_orderconfirm_create.html

Hope this helps!

View solution in original post

2 Replies

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Level 1

Sales data can be sent to Adobe Target from any mbox, but your parameters must follow a strict syntax. The parameters orderId and orderTotal are required; productPurchasedId is optional.

Read on using this integration guide.
https://marketing.adobe.com/resources/help/en_US/tnt/pdf/testandtarget_integration.pdf

Avatar

Correct answer by
Level 10

Hi Nick,

Thanks for reaching out.

Passing in the order total to Target in this way will enable the RPV report directly in Target, without the need for the Analytics integration.

https://marketing.adobe.com/resources/help/en_US/target/ov/t_orderconfirm_create.html

Hope this helps!