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Ewoud_p
Level 2
February 1, 2022
Solved

A/B Test in A/B Test, possible?

  • February 1, 2022
  • 3 replies
  • 1010 views

Helloooo,

 

 

Is it possible to create an A/B test in an A/B test see screenshot hereunder.

 

 

Thanks in advance.

 

Kr,

E

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    Best answer by Gokul_Agiwal

    Hi @ewoud_p 

    Yes you can achieved this using "Multivariate Test". @abush1  pointed correctly. 

    Below link gives you idea about when to consider multivariate test 

    https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testing.html?lang=en#section_979FE3F398654C1EA1C86E7DBC9A8DAD 

     

    https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

     

    Hope this helps. 

     

     

    3 replies

    A
    AbuSh1
    Level 4
    February 1, 2022

    This is called "Multivariant testing"

      Gokul_Agiwal
      Community Advisor
      Gokul_AgiwalCommunity AdvisorAccepted solution
      Community Advisor
      February 2, 2022

      Hi @ewoud_p 

      Yes you can achieved this using "Multivariate Test". @abush1  pointed correctly. 

      Below link gives you idea about when to consider multivariate test 

      https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testing.html?lang=en#section_979FE3F398654C1EA1C86E7DBC9A8DAD 

       

      https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

       

      Hope this helps. 

       

       

        Perrin_Ennen
        Community Advisor
        Perrin_EnnenCommunity Advisor
        Community Advisor
        February 4, 2022

        Hi,

        Basically, you can create a test with several variants and set the weighting accordingly. For example, A 50% B25% C25%.

        However, if you do not want to have this in one test for various reasons - you may want to split this into several tests. Is it basically possible to divide users into certain groups via Profilescript.

        Here is an example for the division of users from 10% and 90%.

         

        if (mbox.name == 'target-global-mbox') {
if (!user.get('Group_10_90')) {
    var rnd = Math.floor(Math.random() * 100)
    if (rnd <= 9) return '10';
    if (10 <= rnd) return '90'
}
}
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