Target Optimizer App

[#1]

Description -  An App that leverages the target admin API to streamline the monitoring of all activities available on a website. With this App, marketing managers gain the ability to effortlessly bulk delete activities, audiences, and offers, thus enabling them to effectively manage the dynamic nature of their website.

Why is this feature important to you - This feature holds tremendous significance for marketing managers, as it provides them with a centralized view of all activities, allowing them to conveniently delete multiple activities based on their status. This streamlined approach not only facilitates moderation but also enhances the overall performance of the target UI.

How would you like the feature to work - Ideally, this feature could be seamlessly integrated into the Adobe Target UI dashboard. Alternatively, it can be showcased on a visually appealing landing page, offering customers a comprehensive overview of live, inactive, archived, or ended activities.

Current Behavior - Currently, the application I developed exists as a separate entity. However, the ideal future scenario involves integrating it into Adobe Target, granting Adobe Target users greater capabilities and control when it comes to personalization efforts.

Target Optimizer -2.1 .jpg ‏273 KB

[#2]

Thank you for sharing this with us! I am super impressed that you built an application that does this. It sounds like you built this to monitor your Target activities and take bulk actions is that accurate? What information/metrics are important to you to monitor your Target activities? Are there additional things you wish it could do that you haven't built out?

[#3]

Hi @schristensenadobe  happy to connect with you and thanks for writing back to me. 

The idea was to optimize the activities which were existing since the last 8 - 9  years and mostly we wanted to get rid of them. During the brain storming I also thought that that apart from having the functionality to remove activities from our target UI using the optimizer app it would be also great to have analytics on various aspects which cannot be seen neither in Adobe analytics with A4T or in Adobe target hence following were some of the metrics which I was successfully able to  achieve:

1. Analyze Total activities vs Live activities
2. Graphical representation (pie chart) of overall activities segregate by status (archived, ended, live, scheduled and inactive) 
3. Graphical representation (bar graph) of Live activities segregated by the type (A/B tests, AT, AA, XT) in Production 
4. Possibility to apply filters with date selection and status to get the listing of activities with columns containing Activity ID, type, status, activity name, modified date. 
5. Multiple deletion of activities based on the date range and status.  

Some new Ideas which can be explored: 

1. Automated reporting on daily , weekly or monthly basis
2. Export the activities based on the applied filters in pdf or csv format. 
3. Automatic removal of activities based on users entered timeline  (eg. activities older than 5 years...)  

Holistically the tool can give you the following possibilities: 

• Efficiently evaluate the list of live activities running live on a Website/ App.
• Obtain well-organized data depicting the statuses of each activity
• Easily filter activities based on a selected date range and status of preference.
• Effortlessly remove activities within a designated date range with statuses classified as archived, inactive, or ended

I hope I have provided a satisfactory answer to your question. Should you require any additional assistance, don't hesitate to reach out to me. It would be my pleasure to help you further. Wishing you an exceptional weekend filled with joy and relaxation.

Best Regards,

Shree