Please add confidence calculation for binary variables in A4T template | Community
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yinianh99047539
August 27, 2020
Declined

Please add confidence calculation for binary variables in A4T template

  • August 27, 2020
  • 1 reply
  • 882 views

Is there a way Adobe can add a binary method for the built-in A4T template in Adobe Analytics? I know the current default method is for continuous variables, but I believe many companies also use binary KPIs, like conversion rate, as the main KPIs for the test.

 

 

    1 reply

    Amelia_Waliany
    Adobe Employee
    Amelia_WalianyAdobe Employee
    Adobe Employee
    October 2, 2020

    Thank you for sharing this feedback, @yinianh99047539! While this is not currently implemented, it is something that is being considered as feasible in the future. In the meantime, you may find this link to the Adobe Target Product Documentation helpful:  https://docs.adobe.com/content/help/en/target/using/integrate/a4t/a4t-faq/a4t-faq-lift-and-confidence.html

     

    Warmly,

    Amelia

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