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Delete profile attributes

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Community Advisor

05-02-2019

It would be nice to be able to delete profile attributes without having to wait for the profile to expire or to load the attribute with false data so that it no longer qualifies for an audience.

12 Comments

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Level 2

05-04-2019

Agreed. I tried setting the profile attribute to null, hoping that would delete it but it just cleared the value.

So is the only way to remove profile attributes by waiting until they expire?

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Employee

08-04-2019

@Eric,

Wish I could vote this up twice.

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

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Employee

15-05-2019

At this point there is no functionality it Target to delete them and you do have to wait for them to expire.

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Level 1

25-10-2019

Note that while it's apparently still not possible to delete profile attributes, via an offer one could reset the profile to some other value or to an empty string. For example:

adobe.target.trackEvent({

'mbox': 'YOUR-MBOX',

        'params': { 'profile.YOUR-ATTRIBUTE': '' }

});

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Level 1

03-06-2021

It would be really useful to force the removal of old attributes.

 

Use-cases:

- Old parameters that were added during development

- Parameters where the name was changed on behalf of our customers

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Level 2

10-06-2021

+1 from me too. As mentioned by the other contributors, there are so many relevant use case where it would be relevant to be able to delete this.