When should I be using Audiences vs. Refinements? | Community
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ZachP
ZachP
September 27, 2016

When should I be using Audiences vs. Refinements?

  • September 27, 2016
  • 2 replies
  • 4592 views

I'd like a general overview of when it's best to use a Target Audience versus a Refinement within a campaign.

There seems to be slight differences between the two but they can accomplish a lot of the same functions.

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    2 replies

    Joshua_Eisikovi
    Adobe Employee
    Joshua_EisikoviAdobe Employee
    Adobe Employee
    September 19, 2018

    Hi.

    You can use the Refinements (also known as template rule) feature to make it possible to test variations in similarly structured page elements. This feature must be used on pages that have a very similar page structure or contain template elements that are structured the same on all pages.

    For example:

    • Add a banner to all product pages.
    • Remove an item from all product pages that use a specific page template

    For Audiences

    Target different content and experiences to specific audiences(criteria) to optimize your web marketing by displaying the right messages to the right people at the right time.

      K
      Adobe Employee
      karandhawanAdobe Employee
      Adobe Employee
      September 20, 2018

      Hi,

      Audiences determine who will see a targeted activity,

      while refinements is to contain the scope of campaign to limited set of pages etc. We use the refinements to more narrowly determine when to display the activity.

      Options include:

      • URL

      • Domain

      • Path

      • Hash (#) Fragment

      • Query

      • mbox Parameter

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