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Benjamin23336934o9hrAdobe Employee
Adobe Employee
April 19, 2018

What is the difference between Favorite Category and First Category in Category Affinity

  • April 19, 2018
  • 2 replies
  • 10152 views

What is the difference between Favorite Category and First Category in Category Affinity?  Do both reference user.categoryAffinities[0]?

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    2 replies

    Rajneesh_Gautam_
    Community Advisor
    Rajneesh_Gautam_Community Advisor
    Community Advisor
    April 23, 2018

    Hi Benjamin, you are right - favorite category is same as user.categoryAffinities[0].

    Regards,

    Rajneesh

      Prarthana_Sharm
      Prarthana_Sharm
      Level 2
      September 4, 2019

      Please help me understand this more - user.categoryAffinities[0]?

      and what are all these value Fist Category, Second Category mean and how do they translate?

      MihneaD
      Adobe Employee
      MihneaDAdobe Employee
      Adobe Employee
      September 4, 2019

      benjamin247​, Prarthana Sharma​,

      For more on how category affinity is calculated see this document here: Category affinity

      If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.

      Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

      Prarthana_Sharm
      Prarthana_Sharm
      Level 2
      September 5, 2019

      Hi Mike,

      In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. This helps to ensure that content is targeted to visitors who are most likely to act on that information."

      So how does it differentiate first, second or favorite?

      Prarthana_Sharm
      Prarthana_Sharm
      Level 2
      September 5, 2019

      Please take some time and attentively read this documentation article: Category affinity

      Example:

      user.categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes

      user.categoryId is the parameter. You can implement it as an mbox or global mbox parameter in DTM/Launch/JavaScript. The list of values should be separated by a comma character.

      Read this post for code examples >> How to pass param via DTM script


      Thanks for quick reply -

      yes I have implemented that function to ready the category id from page category and i see this in my network tab -

      user.categoryId: personal

      But still not understanding what am i getting out of it? So should I assign/pass multiple categories  instead of just page category?

      Also how do i dynamically assign this attribute when creating audience? 

      And assigning  static value when i specify 3rd category in the audience then how will it retrieve that activity for that audience?

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