[WEBINAR RECORDING] WEDNESDAY, 5/24, 8am - 9am PT: The Journey to Driving Growth with Personalization

[Amelia_Waliany]

Supercharge your organization’s ability to deliver personalization, presented by Adobe Customer Success Manager, Ramon Cespedes (aka @rcespedes22), 

Key analyst report suggests that companies that excel at personalization generate 40 per cent more revenue than their counterparts. To meet the demand for new, relevant, and highly personalized experiences at every click, marketers need the right framework and strategy in place. In this live webinar, join Adobe’s experts how to make use of data-driven framework to build your organization’s personalization programs and drive success.

WATCH THE RECORDING TODAY!

Key discussion themes:

• Guidance for personalization program readiness
  1. Why does a personalization program need formal structure?
  2. Organization models overview
• Common challenges faced while building personalization program
• Personalization Strategy and Framework Overview
  1. How to get started?
  2. Why is it important to be data-driven?
• Use case showcase:
  1. Native integration between Adobe Analytics and Target
  2. Benefits: accuracy, deep-dive analysis abilities
  3. Analysis and reporting with visualizations
  4. Adobe Target Activities using Analytics as a Data Source

 

Ramon Cespedes, Adobe Customer Success Manager: Ramon started his career at Adobe in San Francisco and now lives in Orlando. An MBA graduate from Florida International University's Chapman Graduate School of Business. Previously worked at Gartner as a Supply Chain, Leadership Client Manager. Ramon studied International Business at UNF and held various roles within the Transportation & Logistics industry before transitioning into tech. He enjoys basketball, hiking, ping pong, exploring new countries, and salsa dancing.