[WEBINAR RECORDING] WEDNESDAY, 5/24, 8am - 9am PT: The Journey to Driving Growth with Personalization
Supercharge your organization’s ability to deliver personalization, presented by Adobe Customer Success Manager, Ramon Cespedes (aka @rcespedes22),
Key analyst report suggests that companies that excel at personalization generate 40 per cent more revenue than their counterparts. To meet the demand for new, relevant, and highly personalized experiences at every click, marketers need the right framework and strategy in place. In this live webinar, join Adobe’s experts how to make use of data-driven framework to build your organization’s personalization programs and drive success.
WATCH THE RECORDING TODAY!
Key discussion themes:
- Guidance for personalization program readiness
- Why does a personalization program need formal structure?
- Organization models overview
- Common challenges faced while building personalization program
- Personalization Strategy and Framework Overview
- How to get started?
- Why is it important to be data-driven?
- Use case showcase:
- Native integration between Adobe Analytics and Target
- Benefits: accuracy, deep-dive analysis abilities
- Analysis and reporting with visualizations
- Adobe Target Activities using Analytics as a Data Source
