[SUMMIT SESSION VIDEO] Adobe Summit 2023, Adobe Target Session | [S816] Establish Your Experimentation as a Business Product

[Amelia_Waliany]

Watch this session recording, browse the attached session materials,

and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!  

Session Details: [S816] Establish Your Experimentation as a Business Product

Building 10 tests is easy, 100 is a challenge, but how about 1,000? Learn what it takes from The Home Depot leadership to scale effective test creation. Hear about their journey from selective A/B testing to the creation of an enterprise experimentation product that sources companywide group think and flexes testing muscle. 

In this session: 

• Steps and tips to create and roll out a test production line 
• Use case examples to illustrate step-by-step handoffs, best practices, and ownership 
• Blueprint templates to take back and create your own experimentation production line  

Watch the Session Recording 

Recorded on: Thursday, Mar 23rd, 2023: 9:30 AM - 10:30 AM PDT

Q&A: Please Post your Qs as a Reply below! *be sure to begin your question with Ryan's Target Community username, "@rtincknell" so that they can be notified when you post! 

Session Speaker(s):

Ryan Tincknell (aka @rtincknell), Sr. Enterprise Architect, Adobe

Damien Hopkins, Sr. Manager, Experimentation, The Home Depot 

List of Adobe Target - focused Summit Session Recordings & Resources: Click here

EMEA Community Register today for EMEA Adobe Summit 2023 (Jun 8 –9 in London) and be sure not to miss these Adobe Target sessions while you’re there!  

[arehmeyer]

Will you be presenting again at Summit 2024?