I'm trying to XT a page that leads to a page I'm running an AB test on.
But I don't understand how to connect the links on the XT page to the corresponding version of my AB test.
For example:
I am using abc.com/landing as a destination for paid media traffic.
I am splitting the traffic (defining audience by CID, for example) into 2 audience segments, so:
- Segment 1 will see a pop-up banner with a dog.
- Segment 2 will see a pop-up banner with a cat.
On click of the pop-up banner CTA, user will be directed to the same page: abc.com/test
On abc.com/test, I am running an AB test:
- A = hero banner of dog
- B = hero banner of cat
So I want to ensure that Segment 1 sees version A, and Segment 2 sees version B.
Is there a way to do this? I want to maintain visual continuity in the creative across my activities.