How to split traffic with Experience Targeting (XT)? | Community
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benjamin776
Level 2
July 11, 2017

How to split traffic with Experience Targeting (XT)?

  • July 11, 2017
  • 3 replies
  • 14932 views

Hello,

I have a question regarding splitting traffic between experiences.  I have the following XT Activity setup in Target Premium:

Experience 1: Target customers with CurrentURL contains id=A

Experience 2: Target customers with CurrentURL contains id=A

Experience 3: Target customers with CurrentURL contains id=B

Experience 4: Target customers with CurrentURL contains id=B

I would like to have the following:

If visitor hits the url containing id=A, they can qualify into either Experience 1 & 2.  If the visitor hits the url with id=B, they can qualify into either Experience 3 or 4. When I have this setup, I am only able to land on Experience 1 and 3 when changing id values.  How do I setup an activity where I can target multiple experiences with the same target condition?

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    3 replies

    V
    Adobe Employee
    vishalw22592013Adobe Employee
    Adobe Employee
    July 13, 2017

    Experience Targeting allows rules-based experiences to specific audiences. So if you have same audience, you can't further split it (per current design).  

    Target rules-based experiences to specific audiences. Target rules-based experiences to specific audiences.

    B
    benjamin776Author
    Level 2
    July 13, 2017

    How would you suggest setting up a campaign with the above scenario?

    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    August 30, 2017

    Not sure if it makes sense for your business scenario, but you may want to consider Advanced Settings for the goal metric – "Increment Count, Release User & Allow Reentry".

    Let me know if it helps.

    C
    Cstephan
    Level 2
    August 10, 2017

    I run similar XTs and found it was less of a headache to keep each little group as separate Activities and Audiences

    Activity "UX ID A" and target Audience "UX ID A" where current URL contains id=A. Experience 1&2

    Activity "UX ID B" and target Audience "UX ID B" where current URL contains id=B. Experience 3&4

    J
    Adobe Employee
    Jason_HickeyAdobe Employee
    Adobe Employee
    August 30, 2017

    Instead of using the XT activity type, you can apply multiple audiences to A/B test type.

    This should do exactly what you want.  You can have an A/B but have different versions of A/B for different audiences

    Multiple Experience Versions in an A/B Test

    We released this feature last year!

      S
      Scott_Olivares-
      Level 2
      February 28, 2018

      Awesome - I knew there had to be a way to do this. Thanks Jason!

      An added plus is that this A/B test with multiple audiences will allow for other tests to run in different areas of the page. I've learned that if you have XT running on a page, it won't let A/B tests run on the same page.

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