How do you target direct traffic | Community
Skip to main content
test1221212212
test1221212212
Level 1
April 2, 2018

How do you target direct traffic

  • April 2, 2018
  • 1 reply
  • 4031 views

I would like to run a test to specifically target "direct traffic" meaning visitors who have typed in the URL directly or have the URL bookmarked. Is there a way to do this?

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    1 reply

    raags35988425
    Adobe Employee
    raags35988425Adobe Employee
    Adobe Employee
    April 3, 2018

    Hi,

    You can use the mbox parameter mboxReferrer to target direct visitors in real time as the mbox referrer parameter for them would be blank or null. You can use the following help article for more information on building such an audience : Custom Parameters

    Hope this helps.

    Thanks

    Raag

      M
      mattk84335255
      Level 2
      July 11, 2019

      Hi Raag, I dont seem to see this mboxReferrer parameter you've metioned.  You able to give a bit more info here please?  Is there any reason why our set up wouldnt have this mboxReferrer?

        Terms & ConditionsAccessibility statement

        Loading footer...