Level 2

Can you use Adobe Target on a Desktop application?

Forum|Forum|6 years ago
May 20, 2019
2 replies
13876 views

Hi

Is it possible to use Adobe Target to run AB tests on a desktop application?

Thanks

Nicolai

Target

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Gaureshk_Kodag

Adobe Employee

1. Adobe Target Standard. Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Marketing Cloud user interface: A/B testing with the enhancement of Auto-Allocate, Multivariate Testing (MVT), Rules-based Targeting, Geo-targeting, and Server Side Optimization (otherwise known as optimization via APIs). These capabilities may be used for optimization of browser-based channels (desktop web and mobile web) and email as scoped in the applicable Sales Order.

2. Adobe Target Standard for Mobile Apps. Adobe Target Standard for Mobile Apps includes the following components and functionality in the Target section of the Adobe Marketing Cloud user interface: A/B testing with the enhancement of Auto-Allocate, Multivariate Testing (MVT), Rules-based Targeting, and Geo-targeting. These capabilities are to be exclusively used for optimization of mobile applications.

3. Adobe Target Premium. Adobe Target Premium includes the following components and functionality in the Target section of the Adobe Marketing Cloud user interface: Automated Personalization, Recommendations, A/B testing, Multivariate Testing (MVT), Rules-based Targeting, Geo-targeting, Server Side Optimization (otherwise known as optimization via APIs), and Enterprise Permissions. These capabilities may be used for optimization of the following touchpoints as scoped in the applicable Sales Order: browser-based channels (desktop web and mobile web), email, mobile applications and internet-connected devices and screens (otherwise classified as Internet of Things).

4. Adobe Search&Promote. Adobe Search&Promote includes the following components and functionality: on-site search, faceted navigation, and search-based merchandising functionality. Adobe Search&Promote: Content enables Customers to optimize the search of Customer Content on Customer Sites that Adobe crawls on Customer’s behalf. Adobe Search&Promote: Content+Product enables Customers to optimize the search of Customer Content on Customer Sites that Adobe crawls on Customer’s behalf and the search of Customer’s index of products on Customer Sites that Adobe ingests on Customer’s behalf.

Thanks,

Gauresh Kodag.