Can you pause a Target activity and continue it later? | Community
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analytics_lady
analytics_lady
September 28, 2018

Can you pause a Target activity and continue it later?

  • September 28, 2018
  • 2 replies
  • 10136 views

Hello,

I'm wondering whether it's possible to pause a Target activity, let's say for 2 weeks and continue it afterwards? Will the test continue without problems after a pause or should I take something special into account?

Thanks for your help in advance,

Jenni

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    2 replies

    S
    Adobe Employee
    Shruti_PremkumarAdobe Employee
    Adobe Employee
    September 28, 2018

    Hi. Yes its possible to deactivate a test and then reactivate it again later. However, If you deactivate or archive an activity and then later reactivate it, a visitor will continue being a part of that activity after the reactivation if they were in it before it was deactivated or archived. Any conversion metrics recorded during the time between the two events won't be attributed to that activity.

    Ref: Activities

    Hope this helped answer your question.

      R
      Adobe Employee
      RamiHammadAdobe Employee
      Adobe Employee
      September 28, 2018

      One other point to note, is that although traffic will not be counted in Target. Analytics often continues to record data, even if the Target activity has been de-activated.

        S
        sullivan_brenda
        August 14, 2019

        Hi Ram - Can you elaborate? If we are using A4T for reporting will the data be skewed due to Analytics data being recorded during the time the activity is paused. Does it make more sense to hold off on any test launches if there is a time frame we will be unable to test?

        MihneaD
        Adobe Employee
        MihneaDAdobe Employee
        Adobe Employee
        August 15, 2019

        @sullivan.brendan,

        That is correct Analytics will continue to count visits for the visitors who had entered the activity however Target obviously can't count visits if the activity is de-activated. I would hold off on any test launches until you can test without restrictions.

        If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.

        Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

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