[AT Community QandA Coffee Break] 5/25/22, 8am PT: Brent Kostak and Drew Burns, Adobe Target Experts | Community
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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
April 21, 2022

[AT Community QandA Coffee Break] 5/25/22, 8am PT: Brent Kostak and Drew Burns, Adobe Target Experts

  • April 21, 2022
  • 14 replies
  • 24752 views

Join us for the next Adobe Target Community Q&A Coffee Break 

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT 

~ REGISTER HERE  ~

We'll be joined by @bkostak and Drew Burns aka @drewb6915421 of the Adobe Target Product team, who will both be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to their areas of expertise, and those specifically related to topics covered during their 4/28/22 Real Time Personalization Webinar: 

  • Creating shared audiences with Adobe Target and Real-Time CDP

  • Building first-party data strategies to solve data fragmentation challenges

  • Deploying end-to-end workflows for millisecond personalization

  • Delivering relevant messaging, content, and offers in real-time to drive engagement

@kai_motoyama, Technical Support Engineer, will be on the thread to provide further guidance around the above topics with Brent and Drew

**Be sure to watch the 4/28/22 Real Time Personalization webinar with Brent, then plan join him and Drew during the 5/25 Coffee Break to continue the conversation and dive deeper into answers to your personalization questions

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @bkostak and/ or @drewb6915421 

~ REGISTER HERE  ~

 

As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

 

 

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs. 

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 4/27/22 Adobe Target Coffee Break with Principal Solutions Consultant, @jim_mctiernan and Technical Support Engineer, Simon Chen aka @simochen

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14 replies

Show previous replies
Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe EmployeeAuthor
Adobe Employee
May 25, 2022

Hi @bkostak and @8088084, thanks so much for your time in the Target Community today! This question was posted by Target Community member, @umamaheswari_yakkala:

"Hi Team, 

Can we use the Adobe Target API to create audiences from 3rd party tools other than the Adobe module?

Thanks In Advance"

Link to original question: Can we integrate 3rd party audiences to Adobe Target by using Adobe API

D
Adobe Employee
drewb6915421Adobe Employee
Adobe Employee
May 25, 2022

@amelia_walianyAudience definitions, if shared from a 3rd party product, may not be the same definition within Adobe Target, due to differing counting methodologies.  The best method I would suggest for sourcing audiences from data from a 3rd party tool would be to bring this data in (choosing between several methods, including Customer Attributes, batch profile upload, or passing data through the data layer) and then building these audiences utilizing this data source within Target. 

    B
    BenMu6
    Level 3
    May 25, 2022

    @bkostak and/ or @Drburns27 

    I know with the new Web SDK Target implementation and AEP connectors its a bit easier to connected with Salesforce platforms to send and receive data and enhanced segmentation capabilities, however, does the at.js implementation method allow a connection to Salesforce currently? My understanding is that data can potentially be sent from Target to SF through response tokens for reporting data but any connection back from SF?

      D
      Adobe Employee
      drewb6915421Adobe Employee
      Adobe Employee
      May 25, 2022

      @benmu6AT.js has a well-established integration with SFDC.  We have many companies utilizing SFDC and leveraging our 50+ APIs on the Adobe Target side to connect with Salesforce.  There are also the aforementioned methods for bringing data into Adobe Target, including our batch profile upload api, Customer Attributes core service, or passing data within the data layer on the page for use within Adobe Target.

        Amelia_Waliany
        Adobe Employee
        Amelia_WalianyAdobe EmployeeAuthor
        Adobe Employee
        May 25, 2022

        Hi @bkostak and @TDre, thanks so much for your time in the Target Community today! This question was posted by Target Community member, @saravanan_dharmaraj :

        "We have done Analytics 4 Target (A4T) integration. We have a segment called "T200 companies" in Analytics and brought that segment to Target as Audience. Now we want to create experience targeting in some AEM pages which will target some companies inside the "T200 companies" audience, not all the companies. How do we achieve this? Target shows the selection of Audience as whole , not a subset of Audience with some attribute. Thanks in advance. "

        Link to original question: How to target an specific visitor inside the Audience group

         

         

        D
        Adobe Employee
        drewb6915421Adobe Employee
        Adobe Employee
        May 25, 2022

        @amelia_walianyWow, great question!  2 different methods for accomplishing this: you can obviously create the sub-segment within AA and pass that into Target, which may be helpful from a reporting perspective if you are using Analytics as your reporting source for Target.  Another method would be to exclude attributes or refine the AA audience within the Target audience builder on the Target end.  But I think I would go with the first option, given the reporting in Analytics that you would want.

          D
          Adobe Employee
          drewb6915421Adobe Employee
          Adobe Employee
          May 25, 2022

          Thank you everyone for such engaging and substantive questions!!

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