Adobe Employee

[AT Community QandA Coffee Break] 5/25/22, 8am PT: Brent Kostak and Drew Burns, Adobe Target Experts

Forum|Forum|3 years ago
April 21, 2022
14 replies
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Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT

~ REGISTER HERE ~

We'll be joined by @bkostak and Drew Burns aka @drewb6915421 of the Adobe Target Product team, who will both be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to their areas of expertise, and those specifically related to topics covered during their 4/28/22 Real Time Personalization Webinar:

Creating shared audiences with Adobe Target and Real-Time CDP
Building first-party data strategies to solve data fragmentation challenges
Deploying end-to-end workflows for millisecond personalization
Delivering relevant messaging, content, and offers in real-time to drive engagement

@kai_motoyama, Technical Support Engineer, will be on the thread to provide further guidance around the above topics with Brent and Drew

**Be sure to watch the 4/28/22 Real Time Personalization webinar with Brent, then plan join him and Drew during the 5/25 Coffee Break to continue the conversation and dive deeper into answers to your personalization questions

REQUIREMENTS TO PARTICIPATE

Must be signed in to the Community during the 1-hour period
Must post a Question about Adobe Target
THAT'S IT! *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS

Click the blue “Reply” button at the bottom right corner of this post
Begin your Question with @bkostak and/ or @drewb6915421

~ REGISTER HERE ~

As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 4/27/22 Adobe Target Coffee Break with Principal Solutions Consultant, @jim_mctiernan and Technical Support Engineer, Simon Chen aka @simochen

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drewb6915421

Adobe Employee

Looking forward to tomorrow's coffee break!!

Amelia_Waliany

Author

Adobe Employee

Hey there @drewb6915421 ! Looking forward to tomorrow!

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drewb6915421

Adobe Employee

@amelia_waliany Love the discussions!

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Optimizing

Level 2

Hi @bkostak and @Drburns27,

I just saw the note about the "4/28/22 Real Time Personalization webinar" & haven't had a chance to watch it yet, so maybe my question is answered there, but I'm wondering how long does it take until someone becomes a member of a RT CDP audience to use for personalization on Target?

I'm looking at using a RT CDP segment in a Target activity and wondering when I can expect the personalized content to show for someone once they've met the criteria to qualify for that segment?

Thanks!

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drewb6915421

Adobe Employee

@optimizingGreat question! Yes it was answered in the webinar. As long as the RTCDP audience has been shared to Target as a destination, it's a new class of segmentation on the EDGE which allows for same page qualification of an individual in that segment. So for instance, if I'm on a call center call and I'm expressing dissatisfaction, while I'm on the website and scrolling to cancel my subscription, I can qualify same page as a dissatisfied customer based on the RTCDP segment, and the page (or elements of the page) can refresh with content providing incentives for me to remain a customer.

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Optimizing

Level 2

Does the page auto refresh or would you have to navigate away and come back and then the content on your targeted page would change? What does the experience look like from a customer's perspective?

Samb

Level 2

Is there a way I can list the target activities within AEP.

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drewb6915421

Adobe Employee

@sambWe need more clarity on this one. Where are you looking to list Target activities in AEP exactly?

DanKleinschmidt

New Member

@bkostak and/ or @Drburns27 When are profile scripts best suited for audience creation? Can a profile scripted audience be shared across the adobe stack, to audience manager, for example?

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drewb6915421

Adobe Employee

@dankleinschmidtGreat question! Profile scripts are a powerful tool for augmenting the Target profile by capturing a value based on a behavior on the site or app. For instance, an entry within a form field in a survey that you want to persist and use for qualifying a visitor for a test or targeted offers or content. They can be shared to Audience Manager for use within other applications. We've recently updated the library with auto-fill and other features for ease of creation and management of profile scripts.

Here is more information: https://experienceleague.adobe.com/docs/target-learn/tutorials/audiences/create-profile-scripts.html?lang=en

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Optimizing

Level 2

Hi @bkostak and @Drburns27,

Is there an easy way to determine what RTCDP segments someone is in when troubleshooting a Target activity on the web?

bkostak

Adobe Employee

@optimizing

Hi, Optimizing - you can view audience definition details on a pop-up card in various places in the Target UI without opening the audience. This functionality applies to audiences created in Target Standard/Premium and audiences imported from Target Classic or created via API.

more info can be found here: https://experienceleague.adobe.com/docs/target/using/audiences/create-audiences/audiences.html?lang=en#use-list

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Optimizing

Level 2

@bkostak Does something like this exist today for customers or was this only part of a demo? This shows which segments someone is in, which is helpful when troubleshooting.

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BenMu6

Level 3

@bkostak and/ or @Drburns27

I have a few questions but first being, does the RTCDP offer look alike modeling similar to that of AAM capabilities? Additionally, what would be a use case, if any, to still use AAM alongside the CDP? Or does AAM become completely obsolete with the new CDP?

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drewb6915421

Adobe Employee

@benmu6Look-alike modeling in RTCDP is similar to AAM, and you can continue to use AAM with Adobe Target and other applications at the Experience Cloud level. Once you have RTCDP implemented, and you are on the Adobe Platform Web SDK, you may choose to utilize RTCDP audience segments more often depending on the omni-channel data you are feeding into RTCDP from both Adobe and non-Adobe sources, including online and offline.

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megankweise

How do you handle delays in the Target personalization? We've found it can take up to 3 seconds for the Target experience to load after the page loads.

Brian_Hawkins_MiaProva

Level 3

This sounds like an implementation issue or incorrect use of Activity offers. Can you dm me the Activity location in question so I can take a look? I have found, on average, Target to respond within 125 ms. 3 seconds is an issue independent of typical Target usage.

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BenMu6

Level 3

@bkostak and/ or @Drburns27

I have a question about troubleshooting a reporting issue within Target.....for an A/B test that is built utilizing the auto-target traffic allocation, what would be a cause for not seeing either a Personalized Insights nor Important attributes reports?

We've had a test run for about two months, personalization models have been created for all 3 experiences, so there should be enough data to derive a report(s). The only thing that I can think of as a cause is that the test was temporarily deactivated and reactivated to the site but only for a day. This was about mid-way through the testing period, so there should have still been enough data even if everything had to start over. Hoping you guys might have some solutions?

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drewb6915421

Adobe Employee

@benmu6The insights reports should generate once the activity reaches the required thresholds per experience in the activity. The stalling of the activity could have impacted the number of visitors that have qualified for each activity so it may take a little longer for the algorithm to get back up to speed. It's difficult to diagnose without seeing the activity, but if the issue persists, you can open a ticket on this (although I've not known there to be a previous issue with the Insights reports with Auto-Target)

More info on Insights reports here: https://experienceleague.adobe.com/docs/target/using/reports/insights/personalization-insights-reports.html?lang=en

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BenMu6

Level 3

Thanks for the response! When you refer to the "required threshold", are you referencing the threshold needed in order for the models to generate or is there another threshold that needs to be met once those models have been created?

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BenMu6

Level 3

@bkostak and/ or @Drburns27

Sorry, another question....when utilizing Target through the new AEP implementation/connection, can you still use Target as a reporting source? Is there anything in particular that needs to be kept in mind when using this reporting source? We've seen click tracking issues, lack there of, and wondering if there are common pitfalls here?

Thanks!

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drewb6915421

Adobe Employee

@benmu6I would love to review the click-tracking issues you've experienced. Yes, Target reporting and Analytics-enhanced reporting are still the optimal methods for reporting within Adobe Target when utilizing an RTCDP segment within a Target activity.

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BenMu6

Level 3

@bkostak and/ or @Drburns27

What is the best way to troubleshoot a Recommendations activity delivery when using AEP Web SDK implementation method? Does that rec data appear within the Adobe Experience Platform Debugger, is it through console logging once enabled through the debugger, or an mbox trace, another method?

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drewb6915421

Adobe Employee

@benmu6Adobe Experience Platform Debugger is the best route currently, but we would also love to hear what the information is that you are looking for in terms of recommendations delivery utilizing the AEP Web SDK.

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Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT

~ REGISTER HERE ~

~ REGISTER HERE ~

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