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The 1st edition of the Target Community Lens newsletter is out now! Click to the right to find all the latest updates

Adobe Summit 2023, Adobe Target Session | [S821] Mazda Personalization Inspired by Japanese Hospitality




Session Details: [S821] Mazda Personalization Inspired by Japanese Hospitality

The automotive industry is experiencing new forms of personalization, from digital experiences on the web or in-app to in-vehicle personalization. Mazda is at the forefront of this automotive digital transformation by using advanced facial recognition to adjust the driver’s position, display, climate controls, and sound system preferences and create frictionless, joy-inducing digital experiences. 

In this session: 

  • The role of personalization throughout Mazda’s relationship with their drivers 
  • An approach to personalization and optimization that uses all resources and knowledge to please the customer and the business 
  • Unique methods to quantify personalization impact and ROI across channels 

Session Schedule: Wednesday, Mar 22nd, 2023: 2:30 PM - 3:30 PM PDT

Q&A: Please use this thread to ask any questions related to this Adobe Summit 2023 Session

*be sure to begin your question with Drew's, Rachelle's, and Erica's Target Community usernames, "@Drburns27", "@rmaisner", and "@erical75692580so that they can be notified when you post!

Session Speaker(s):

Drew Burns.jpeg




Drew Burns (aka @Drburns27), Group Product Marketing Manager for Adobe Target, Adobe 


Rachelle Maisner .jpeg




Rachelle Maisner (aka @rmaisner), Analytics Director, Wunderman Thompson 


Erica Lew.jpeg




Erica Lewkowicz (aka @erical75692580), Vice President, Director of Analytics & Optimization, Wunderman Thompson 


Full Summit Session Scheduling Catalog: Click Here

List of Adobe Target - focused Summit Sessions / Labs: Click here


Don't forget to register yourself for Adobe Summit 2023 and sign up for this session and more

Adobe Summit 2023 ~ hope to see you there! 


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1 Reply


Level 2

Hello Summit attendees! It was so great to see you in person in Las Vegas. Here's a link to the Mazda CX-90 "Unboxed" video: Mazda CX-90 Unboxed — The Reveal 


Please feel free to reply to this thread with any questions you have about our personalization program for Mazda North America.