Adobe Summit 2023, Adobe Target Session | [S817] Going for the Gold with Your Personalization Program

[Amelia_Waliany]

Session Details: [S817] Going for the Gold with Your Personalization Program 

In today’s fast-paced retail landscape, customers expect their online shopping journey to be a home run every time. Creating personalized experiences that delight your customers will give you the extra point needed to beat the competition. Learn how Adobe Target, Real Time Customer Data Platform and Adobe Analytics make surfacing, segmenting, and targeting your customers easier than ever. Hear how DICK’S Sporting Goods is using these tools to create memorable moments for their Athletes online and help drive top-line sales. 

Learn about:  

• The strategies for hitting it out of the park with Adobe Target  
• Using Adobe Experience Cloud to turn ideas into action   
• Helpful plays, real-life use cases, and ways to avoid the pitfalls   

Session Schedule: Tuesday, Mar 21st, 2023: 4:00 PM - 5:00 PM PDT 

Q&A: Please use this thread to ask any questions related to this Adobe Summit 2023 Session

*be sure to begin your question with Shawn's Target Community username, "@swilkins" so that they can be notified when you post!

Session Speaker(s):

Bruce Richards, Sr. Manager Industry Strategy and Marketing Retail & Consumer Goods, Adobe 

Shawn Wilkinson (aka @swilkins), Program Manager, eCommerce Personalization, Dick's Sporting Goods 

Full Summit Session Scheduling Catalog: Click Here

List of Adobe Target - focused Summit Sessions / Labs: Click here

Don't forget to register yourself for Adobe Summit 2023 and sign up for this session and more

@ Adobe Summit 2023 ~ hope to see you there! 

[n-scott]

@swilkins What commerce platform does DSG use?  I am interested in expanding on a more personalized experience as well, but my company uses a custom platform. 

[swilkins]

Hi @n-scott - DSG also uses a custom platform but we are still able to load in Target and Audience Manager / Adobe Experience Platform on top of our platform.  You should be able to have a similar set up.  Just a couple items to look out for: 1) Watch the order of your page load events.  Your default could load after your Target content.  If this happens, the personalized content will show and then revert to default. 2) When your engineers are adding any updates to your code, they'll need to test Target functionality so the code doesn't break.  Hope this helps!