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kevinb62616502
Level 2
August 23, 2019

Adjusting Audience in a live Target Test

  • August 23, 2019
  • 3 replies
  • 14546 views

Simple question - started an A/B test.  Had to change my target audience a day or two in.  I updated the audience yesterday, but am seeing no change.  Do I have to reset the test?

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    3 replies

    Gaureshk_Kodag
    Adobe Employee
    Gaureshk_KodagAdobe Employee
    Adobe Employee
    August 26, 2019

    hikevinb62616502​,

    No need to reset the activity in case of a change in the audience. can you elaborate what do you mean by "seeing no change" here? do you mean no change in conversion or audience?

    Thanks,

    Gauresh Kodag.

    K
    kevinb62616502Author
    Level 2
    August 26, 2019

    Thanks Gauresh!  Yeah, the audience for the test didn't update. Meaning, I was trying to exclude any guests entering on landing page /YYY, but all of those customers were still being inserted into the test cases.  I then tried excluding them through a parameter in the query string, but that didn't work either.  Ultimately I had to exclude them by individual codes applied. 

      surebee
      Adobe Employee
      surebeeAdobe Employee
      Adobe Employee
      August 26, 2019

      Hi kevinb62616502​,

      Thanks for writing in.

      How did you "test" the activity qualification after changing the audience, did you clear cache and cookies and validate with an mbox trace? Could you elaborate on the "individual codes" method? Are these codes mbox parameters or visitor profile values?

      Thanks!

        S
        Adobe Employee
        Shruti_PremkumarAdobe Employee
        Adobe Employee
        August 26, 2019

        If its an A/B test, the user will still see the same experience since they already qualified for the test previously before the audience was changed . Only if its an XT activity , will the user get evaluated again.

          MihneaD
          Adobe Employee
          MihneaDAdobe Employee
          Adobe Employee
          August 27, 2019

          kevinb62616502​

          Here is a summary of some of the points in this thread. If this is an A/B activity you are right the new audience will only work for new visitors people who have already qualified will already be cookied into a specific activity experience and continue to get that.

          If however this were an XT activity the new audience would work for both old and new visitors as the XT activity type checks it every time irrespective of the Target cookie.


          Check out this Activities overview Knoweldge Base Article for more on different types of activities.

          If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.

          Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

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