[Adobe Target RELEASE NOTES] Target reporting in Adobe Customer Journey Analytics (May 8, 2024)

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Target reporting in Adobe Customer Journey Analytics (May 8, 2024)

The integration between Adobe Customer Journey Analytics and Target provides powerful analysis and timesaving tools for your optimization program.

The primary benefits of using Customer Journey Analytics as the reporting source for Target are:

• Marketers can dynamically apply Customer Journey Analytics success metrics to Target activity reports at any time. It is not required to specify everything before running the activity.
• Marketers can take advantage of Customer Journey Analytics features, such as the Experimentation Panel, to further analyze their website personalization.
• Marketers can have a single source of reporting for Adobe Journey Optimizer and Target. Both personalization products can be connected to Customer Journey Analytics for a more holistic view of your web personalization.

For more information, see Target reporting in Adobe Customer Journey Analytics.

For more Adobe Target release notes, check out Target Release Notes (current)