When Event data ingested into profile and then if I view in UI - Profile-browse

[Prithwiraj_Deb]

When Event data ingested into profile and then if I view in UI - Profile-browse should I see only last 7 days data for profile? 

All data for the profile including failed rows? 

[Tof_Jossic]

@Prithwiraj_Deb failed records will not make it to Profile. 

Either you use synchronous streaming, whereby [...] upon failure, the records that fail validation are dropped and prevented from being sent downstream

Or asynchronous streaming, whereby [...] the data is sent to a failed batch in Data Lake to prevent data loss

See https://experienceleague.adobe.com/docs/experience-platform/ingestion/quality/streaming-validation.h... 

[Prithwiraj_Deb]

But it not there a data retention policy? Can we see all the data for a profile or last 7 days or 30 days or all the data. 
Thanks in advanced 

[Tof_Jossic · Accepted solution]

@Prithwiraj_Deb Profile data retention for Experience Events is controlled by TTL (Time-To-Live) settings at the dataset level - See https://experienceleague.adobe.com/docs/experience-platform/profile/event-expirations.html?lang=en 

[...] This lets you automatically remove data from the Profile Store that is no longer valid or useful for your use cases.

Note you need to raise a Support ticket for this to be set up by our teams

Hope that helps.