what's the reason that destination identities activate amount decreasing

[Mia-jm_Wa]

Our Facebook destination identities activate amount is facing decreasing as below, but we didn't change any FB destination config for segments config, and we can see there're still identities activate every hour. Then what's the reason it could be?

8.28:1,100,000
8.29:1,099,900
9.1:1,070,000
9.2:1,064,200

[Parvesh_Parmar]

Hello @Mia-jm_Wa ,

Could you please clarify what type of audience and identity you are exporting to Facebook? Specifically, are you exporting an audience batch calculated  or a streaming (real-time based on API)?

From what I can see, it appears that you are using a streaming-based audience to export to Facebook. This means that every hour, your audience is recalculated, and the active identity count may be changing based on audience qualification.

I would recommend cross-checking to see if the number of people being excluded from the audience that is activated to Facebook matches the decrease in activated identities. This might help resolve the issue.

Best regards,
Parvesh

[Mia-jm_Wa]

Hello @Parvesh_Parmar 

Thanks for response, I'm having the question:

Is the Identities activated number"1,080,901" is the sum of IDENTITIES ACTIVATED column of all dataflows? Is Identities activated the exported identities number of total identities after excluded not mapping identities?

[Parvesh_Parmar]

Hi @Mia-jm_Wa ,

• Identities activated: The total number of profile identities successfully activated to the selected destination. This metric includes identities that are created, updated, and removed from exported audiences.

Feel free to check there: 

https://experienceleague.adobe.com/en/docs/experience-platform/dataflows/ui/monitor-destinations#dat...

Kr,

Parvesh

[Mia-jm_Wa]

Hi @Parvesh_Parmar 

Could you please answer that if there's "identities removed from exported audiences", the "Identities activated" should be increased or decreased? Thanks

[Sukrity_Wadhwa]

Hi @Parvesh_Parmar,

Could you please help @Mia-jm_Wa further with their query?

Thanks!

[Parvesh_Parmar]

Hello @Mia-jm_Wa , 

As I understand, normally it should be increased.

For e.g. : If 100 identities are sent to a destination, and later 10 are removed → the system will report 110 identities activated across those runs (100 created + 10 removed).

I did not get the opportunity till now to run it so not fully sure, you can either test it in your stage env to verify it.

To verify this, you can:

1. Set up a small test audience (e.g., 3–5 profiles with multiple identifiers).

2. Activate the audience to a test/stage destination and note the Identities activated count in the dataflow run.

3. Remove one or more profiles from that audience (so their identifiers should be deactivated/removed).

4. After aduience calculaiton and check the monitoring dashboard:

   • If removals are counted, you’ll see the Identities activated number increase by the number of identities removed.

   • If not, the number will stay flat.

That way, you’ll be able to confirm how removals are reported in your specific environment.

Hope it will help you.

Kr,

Parvesh