Using Salesforce CRM Connection with Adobe Experience Platform (AEP) for Salesforce Custom Objects | Community
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JeanBaro_
July 5, 2024
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Using Salesforce CRM Connection with Adobe Experience Platform (AEP) for Salesforce Custom Objects

  • July 5, 2024
  • 1 reply
  • 890 views

Hello,

Can the standard Salesforce CRM connection sync lead data captured in AEP, including custom objects/data linked to those leads?

We plan to store product interests as custom objects in Salesforce. If AEP dedupes a Lead, it should update the Lead info (name, email, phone) but append new product interests without overwriting existing ones.

 

For example, our web forms (using AEP) will collect not only name, email, and phone, but also the products the person is interested in.

Is the standard Salesforce CRM connection sufficient, or do we need a custom integration for this?

Below is a high-level representation of our potential Salesforce data model, showing deduped Leads and their interactions, including product interests.

Thanks!

Best answer by Anil_Umachigi

@jeanbaro_ I doubt that is possible, as per the document the two objects (leads and contacts) fields will be available to be mapped within the destinations. 

I doubt custom object will be available in the mapping fields. 

 

 However another is you could create a custom query in the datasest which includes all that data and output it as  new dataset ( using query service) and download this data, obviously this creates extra process and requires more effort 

 

Hope that helps 

Anil

1 reply

Anil_Umachigi
Adobe Employee
Anil_UmachigiAdobe EmployeeAccepted solution
Adobe Employee
July 6, 2024

@jeanbaro_ I doubt that is possible, as per the document the two objects (leads and contacts) fields will be available to be mapped within the destinations. 

I doubt custom object will be available in the mapping fields. 

 

 However another is you could create a custom query in the datasest which includes all that data and output it as  new dataset ( using query service) and download this data, obviously this creates extra process and requires more effort 

 

Hope that helps 

Anil

November 18, 2025

I ran into something similar and ended up using a custom workflow to pull CRM data into Platform through batch ingestion. It gave me more control over mapping and data quality. While setting this up, I was also working with a 3D visualizer in Acumatica, and syncing the data manually at first helped me spot formatting issues early before automating.